FLAGSTAFF, Ariz. - SenesTech, a developer of proprietary technologies for managing animal pest populations through fertility control, announced that the California Department of Pesticide Regulation (CDPR) has proposed to register ContraPest for use in California. This proposed action will be posted for thirty days. With approval, the Company will then be able to market and sell ContraPest throughout California, which is one of the largest state markets for pest control.
"California consistently leads the way with respect to innovative and environmentally sensitive policies, and California consumers can be the most demanding of the products they buy and use – the products must be effective, they must be as safe as possible, they must be ethical, and they must pose the least burden on the planet. These are the qualities that we are committed to and evident in our design of ContraPest. I expect this will be a great market for ContraPest, with rapid adoption, as the California consumers are always ahead of the curve," said Dr. Loretta P. Mayer, co-Founder and CEO of SenesTech.
"We have been preparing for a California launch for some months now, and will aggressively launch our prepared marketing and sales campaigns. We have already booked space at upcoming regional trade shows as well as advertising in the appropriate media, and have provided information to key opinion leaders," said Tom Chesterman, EVP and CFO of SenesTech.
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