Coalmarch has released a new eBook for pest control owners who are looking to set up or improve lead tracking systems for their business.
Said Coalmarch CEO, Donnie Shelton, “Most businesses know that they need a way to track their leads, but struggle to set up processes that keep their tracking clear and consistent or systems that extract meaningful insights out of lead tracking data. An effective lead tracking strategy puts the right data in front of you as a business owner to measure performance and invest even more in the things that are working.”
Coalmarch, which offers marketing and sales solutions for growing pest control companies across the nation, developed this guide based on commonly overlooked performance metrics and questions from business owners about how to track their marketing success, including:
- Common guidelines for defining and qualifying leads
- Lead management processes and strategies to implement tracking standards
- Lead sources to track daily
- Recommendations for high-value, real-time data reporting
Pest control business owners can download the eBook for free.
For more information, visit www.coalmarch.com or contact sales@coalmarch.com.
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