Coalmarch Offers New Phone Integration

RALEIGH, N.C. — Coalmarch has launched its proprietary integration connecting the CallTrackingMetrics (CTM) Phone System with Service Assistant 5 (SA5) from Real Green by WorkWave.

With Coalmarch’s closed loop marketing system, CTM’s phone system is connected with the SA5 CRM to create a 360-degree view of customer and marketing data. By closing the loop, the company said, PMPs will:

• Increase visibility on what marketing channels produce the best leads.
• Measure true ROI by source to invest in the channels that drive the best results.
• Analyze data across multiple customer touch points.
• Streamline customer management processes.
• Build a stronger customer journey.

“This integration not only allows you to track your marketing sources through to the sale but get a complete picture of your performance,” said Coalmarch CEO Donnie Shelton. “It puts home service business owners back in the driver’s seat to make strategic decisions that can help your business grow.”