Coalmarch just unveiled its Pest Industry Marketing Benchmark Report, delivering benchmarks to help pest control company owners see how their marketing spend and performance compares against the industry average.
The report analyzes average spend and performance metrics from pest control businesses across the country, representing companies with over $150 million in combined revenue.
- Inside, business can see insights that include:
- Average monthly spend on paid advertising platforms throughout the year
- How pest control companies split their marketing budget between paid platforms
- Average CPL
Said Donnie Shelton, Coalmarch CEO, “The concept behind this was to understand what the real numbers are. There are a lot of resources for our industry to gauge how your business is doing, but this is the first time anyone has given clear benchmarks for marketing spend and marketing success using real, consistent performance data.”
Click here to download a copy.
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