Company Offers Postcard Marketing Services

TAMPA, Fla. — Software provider ProspectsPLUS announced at last month’s FPMA Convention the creation of Opportunity Knocks a service specifically for the Home Care industry.

Opportunity Knocks was created to assist Home Care Companies with the pressing need for developing and keeping their prospect pipelines filled.

Opportunity Knocks focuses on the concept of prospecting in specific areas or neighborhoods to increase the company’s market share while simultaneously creating denser service routes. In most industries, business development is typically the difficult element to master. In almost all cases, businesses are forced to utilize their time and skill to focus more on their core competency. However, if business development is ignored, a lack of viable projects and prospects is inevitable. This causes a cyclical reaction in the lifecycle of project-based businesses. Successful marketing systems should inhibit this cyclical reaction by creating recurring new business, which ultimately allows businesses to focus on delivering the best service possible.

Opportunity Knocks was created to combat this industry-wide issue. The company’s automatic postcard mailings solution will generate full color, fully laminated "We'll be working in your neighborhood, call us TODAY!" postcards with your company logo and your direct response incentive. The same day a service or sales job is attained, with one simple address provided by the customer, the system generates a mailing list of 100 residences in that neighborhood. The postcards are then printed, laminated, addressed, and mailed First Class within 48 hours. Since the system is totally automated, the customer only needs to provide Opportunity Knocks with a simple address.

“Since the launch, our sales are exceeding our original goals by 300%,” says Executive Director, Jim Schimpf. “This is due to our very simple value proposition. We research mail lists, design, print, laminate and deliver full-color postcards to the post office all within 48 hours of a service call. Attach a $48 price point to the service and business owners now have a cost-effective solution to combat the necessary evil of business development.”

For more information contact Jim Schimpf at (800) 287-5710