MEMPHIS, Tenn. - ServiceMaster announced the formation of a new business unit Terminix Specialty Brands. The unit is comprised of eleven companies acquired by Terminix in recent years that are retaining their brand along with new brand equity acquisitions.
Terminix Specialty Brands will be led by Phil Cooper, former owner of Cooper Pest Solutions, Lawrenceville, N.J., which was acquired by Terminix in May 2018. In this new role, Cooper will help drive process improvements, appropriately transition and integrate several long-standing acquisitions, and help integrate new acquisitions.
Cooper will also be part of the Strategy and Business Development team, reporting to Dion Persson. He will help in identifying companies with tremendous brand equity to join the Specialty Brands unit of 11 existing brands, including, A-Pro (CA), Capelouto (FL), Catseye (NY), Certified (TX), Cooper (NJ/PA), Godfather’s (MN), Hometown (FL), Schendel’s seven branches (KS/OK/AZ/MO), Seitz Brothers (PA), SOS Exterminating (AZ).
“Terminix has a great collection of brands with tremendous brand equity and we are adding more. We are creating a platform to leverage these brands, supercharge their revenue, gain operating efficiencies and put their teams into winning positions.” Cooper says. “These powerful brands will be part of a proud new tradition, resulting in new raving fans of Terminix, ServiceMaster and the culture we are designing,” said Cooper.
Nik Varty, CEO ServiceMaster, added, “Acquisitions are and will continue to be an important source of growth. We are focused on bringing in companies that deliver incredible shareholder value through synergies, much needed capabilities and outstanding talent. Phil is an entrepreneur who understands what it takes to build brand value through superb customer service and great care of the front line.”