To address these challenges, Brannes has assembled a team that includes his father, Gary Braness, Ph.D., who has had a successful industry career holding various positions in research, product development, and consulting acts as a technical research director. Together, son and father connected with a consulting team from the University of North Carolina to assess the industry, conduct innovative research, and develop statistical models which led to insights that sparked the concept of DataWave. To balance their combined 60 years of industry experience, they partnered with Pedrom Rejai, who was the project lead on the consulting project and will serve as Market Data Analyst.
Braness said DataWave is is poised to provide actionable insights for business leaders, technical teams, and marketing managers that are tasked with making decisions on products that have the ultimate mission of protecting health, food, and property. DataWave’s first offering will be a syndicated report focusing on the ecommerce market segment.
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