RALEIGH, NC. — With over 20 years of industry experience and as a proud third-generation pest management professional, Dave Braness is making the leap into the next chapter in his career. Braness is in a unique position as he worked and excelled at all levels of the industry starting as a service technician and advancing to a decade-long run in sales and marketing at Bayer. Braness founded DataWave to address a need he discovered during his tenure in the industry.
“In the last ten years, more than 70 new insecticides were introduced in our industry,” Braness said. “Many went on to generate millions of dollars and fill a market need, but just as many fell short costing corporations millions of dollars and missed market opportunities. The idea for DataWave originated from my passion to provide decision-making tools so more of these products align with customer needs and lead to commercial successes. It’s important to me because this industry is one that I care about deeply.”
To address these challenges, Brannes has assembled a team that includes his father, Gary Braness, Ph.D., who has had a successful industry career holding various positions in research, product development, and consulting acts as a technical research director. Together, son and father connected with a consulting team from the University of North Carolina to assess the industry, conduct innovative research, and develop statistical models which led to insights that sparked the concept of DataWave. To balance their combined 60 years of industry experience, they partnered with Pedrom Rejai, who was the project lead on the consulting project and will serve as Market Data Analyst.
Braness said DataWave is is poised to provide actionable insights for business leaders, technical teams, and marketing managers that are tasked with making decisions on products that have the ultimate mission of protecting health, food, and property. DataWave’s first offering will be a syndicated report focusing on the ecommerce market segment.
