Dow’s ‘Destruction’ Advertisement Wins Prestigious Telly Award

MILWAUKEE — “Destruction,” the latest consumer advertisement from Dow AgroSciences for the Sentricon® Termite Colony Elimination System, has been recognized again by the advertising industry with a bronze award from the 27th annual Telly Awards. The advertisement received the award in the regional TV and multimarket cable category.

Created by Bader Rutter & Associates, Milwaukee, “Destruction” helps educate homeowners about the continuous threat of subterranean termites and the significant property damage they cause. “Destruction” television and radio spots are currently airing as part of a consumer campaign for the Sentricon System.

“The Sentricon System is preferred by homeowners more than any other brand,”1 says Dave Maurer, marketing specialist for the Sentricon System. “For the past 10 years, Dow AgroSciences has maintained its leadership position by supporting Authorized Operators with excellent marketing support that educates consumers about subterranean termites.”

The Telly Awards honor the very best commercials, programs, and video and film productions. The respected national and international competition received more than 13,000 entries from all 50 states and many foreign countries for its 27th annual awards.

For more about Dow visit www.dowagro.com.