FMC Professional Solutions Announces New Agency of Record

PHILADELPHIA – FMC Professional Solutions, a division of FMC Corporation,  announced it has selected Melamed Riley Advertising of Cleveland, Ohio, to handle marketing communications for its pest control, lawn and golf brands.

Melamed Riley Advertising will support a number of FMC brands with strategic brand planning, creative, and media planning and buying.

“We have a very strong marketing team and we are excited to focus on continuing to grow our product portfolio with our new agency partner,” said Karen Westcott, marketing manager for FMC Professional Solutions.  “Melamed Riley brings enthusiasm, creativity and a comprehensive understanding of the industries in which we work.”

Additionally, DeMask Marketing of Batavia, Illinois, has been retained to oversee public relations for FMC Professional Solutions.  Both companies will provide support to the FMC-owned portals, www.fmcprosolutions.com and www.fmcezlearn.com. 

FMC Professional Solutions has a product portfolio that includes the mainstay Talstar® line of liquid and granular insecticides, Transport® termiticide, Transport® GHP, Dragnet® SFR, Cynoff®, and BaseLine® Pretreat insecticides, Dismiss®, Echelon™,  and QuickSilver® herbicides, and Segway™ fungicide.