For The Earth Corporation Remembers TV Pitchman Billy Mays

PHOENIX, Ariz. — The sudden and tragic death of television pitchman Billy Mays has not only shaken his family, friends and colleagues, but the entire nation. Mays has been a part of American households since the mid-1990’s and will remain a legend for years to come.

For The Earth Corporation, headquartered in Phoenix, Ariz., had the privilege of working with Mays on several projects promoting their flagship product, What Odor?®.

What Odor? is an eco-friendly, 100% biodegradable odor eliminator developed by For The Earth Corporation.

The first project was in March 2009; Mays signed on with For The Earth Corp to produce a What Odor? infomercial, officially launching the product with a national television advertising campaign.

“Working with Billy was a great experience,” recalled Nelson Grist, For The Earth Corp’s president. “It was amazing to see him in action. He had such vitality and a down-to-earth nature.”

The second project was an episode of Discovery Channel’s Pitchmen, featuring Billy Mays and Anthony “Sully” Sullivan. What Odor? was featured during the May 6th show, titled “Smelling Gold.”

"We were thrilled to be a part of the Pitchmen series," said Grist. "Both Billy and Sully have an innate talent for grabbing an audience's attention and have created a trusted following for the products they endorse."

Nelson and his team at For The Earth Corp extend their warmest condolences to the Mays family. Billy Mays was a one-of-a-kind pitchman and will be missed tremendously.