GIE Media Adds Marketer/Researcher; Announces New Creative Director

Doug Adams

CLEVELAND — GIE Media, parent company of the PCT Media Group, announced the additions of Doug Adams as director of marketing and research, and Mark Rook as creative director.

With more than 14 years of proven marketing and research experience, Adams will be a critical member of GIE Media’s executive team as the company continues its rapid growth and phenomenal reputation as a leader in B2B publishing.

“I’m thrilled that Doug has decided to bring his skills to GIE Media and our portfolio of leading B2B communication products and services,” says GIE Media President & COO Chris Foster. “His marketing and research expertise will be invaluable as we expand our business position as a diverse media company with a deep commitment to meeting the needs of our readers and advertisers.”

Adams most recently spent three years as the director of marketing for Stamford, Conn.-based market research firm InsightExpress. As a member of the InsightExpress executive team, Adams was credited with establishing the brand as the leading online research firm while driving an unprecedented number of opportunities. His responsibilities included partnering with online publishing firm MediaPost to drive some of the most innovative, ground-breaking research to date among advertising executives.

Adams began his marketing career with Indianapolis market researcher Walker Information upon graduation from DePauw University in 1991. His career includes numerous success stories within the business-to-business environment serving the technology, publishing, and market research industries. Adams holds an MBA in Marketing from the University of Connecticut.

Mark Rook

Rook brings more than 20 years of proven design experience to GIE Media’s publications. After earning his bachelor of fine arts from The University of Akron, Rook served in both corporate and agency settings including publishers Advanstar and Penton Media; American Greetings Corp., and University Hospitals of Cleveland.

Rook’s range of experience includes publication design, marketing collateral and logo design. Rook has earned awards from the American Society of Business Press Editors (ASBPE), TOCA (Turf and Ornamental Communications Assn.), the Business/Professional Advertising Assn (BPAA), and Women in Communications, Inc.