Green Influences Buying Decisions, New Poll Shows

Businesses would do well to promote their sustainable practices and commitment to being “green,” a new study shows.

A poll by Raleigh-based marketing firm Captstrat and Public Policy Polling shows that 83 percent of respondents believe a commitment to sustainability is very or somewhat important to their purchasing decisions.

At the same time, few businesses are actually promoting their green practices. Nearly half (46 percent) of the 983 adults polled said they rarely or never hear their employer talk about being green. And nearly a quarter (24 percent) says they company makes sustainability a priority.

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Source: bizjournals.com