Heron Rebranded as Heron Home & Outdoor

“With the growing number of services we now provide, our name and identity should reflect who we are,” stated Greg Clendenin, CEO of Heron Home & Outdoor and industry veteran. “We’re adapting to a changing environment and know that our customers want attention to detail, best-in-class service and they take a holistic approach to how they spend their lives in and out of their homes. By changing our name to Heron Home & Outdoor, it allows us to leverage the multiple services we provide to meet the needs of our service area and beyond. It’s now the Heron way.” 

Heron Home & Outdoor partnered with Orlando-based branding and communications company – Push, Inc. – to help transform their brand, grow its customer base and take the company to the next level. 

 

“As any company grows, it’s always beneficial to take a look at their position in the marketplace; how their brand is represented – amongst every touch point; how they relate to their customer; and where they’re going as a company,” stated John Ludwig, Push CEO. “What we discovered through this process is that the Heron brand is recognized as consistently exceeding customer’s expectations, providing exceptional customer service and constantly delivering great results. By changing the name to Heron Home & Outdoor, this new brand now reflects what the consumer wants – one-stop shopping for the care of their home through simplicity, convenience and quality service. As a result, they will become more relevant in scope within this continuously growing region.” 

 

Under Push’s direction, Heron Home & Outdoor also changed the look of the Heron identifier, to align the brand with the specific traits of the bird itself. The new Heron identifier is smart, confident and proud while also being approachable and friendly. These traits also represent the company’s business approach, in the office and in the field.

 

Heron Home & Outdoor is currently in brand transition and heronpest.com will soon become MyHeronHome.com. Until this changeover, learn more about Heron Home & Outdoor and the services offered at heronpest.com. Also follow the company on Facebook, Twitter, YouTube, Google+ and LinkedIn.