Housecall Pro Hosts '25 Winter Summit Featuring Mike Rowe

SAN DIEGO – Housecall Pro’s 2025 Winter Virtual Summit brought together thousands of home service professionals for a full day of training, coaching and community-driven learning focused on the future of the trades. The free, semi-annual event featured Emmy Award-winning host Mike Rowe, who spoke about how AI is reshaping essential industries and eliminating administrative busywork, said Housecall Pro. 

“Real job security is not coding. It’s not the four-year degree,” Rowe said during his keynote session. “It’s actually the [HVAC] tech. It’s the electrician, it’s the welder. So the whole thing has turned on its head, making it a very interesting time for me to be alive.”

Housecall Pro said industry leader Tommy Mello kicked off the summit by breaking down the playbook he used to grow A1 from painting garage doors to a nationwide powerhouse — showing pros how intentional hiring, team profit-sharing and a shift in leadership mindset can unlock real wealth and year-round growth.

The summit also featured a nationwide #DirtiestJobsChallenge, where pros shared their toughest jobsite moments. The winning submission, chosen and awarded by Rowe, received a customized vacation giveaway valued at $5,000, said Housecall Pro. 

Pros spent the day in hands-on coaching sessions led by Housecall Pro experts and top-performing field professionals, covering practical playbooks for pricing, cash flow, automation and data-driven decision-making, the company said. Peer-led breakout rooms added sessions on AI tools, industry-specific workflows, finance and community tracks. 

“What makes this summit special is the generosity of the home service community,” said Roland Ligtenberg, Housecall Pro co-founder. “Pros aren’t just learning from speakers, they’re learning from each other. When thousands of business owners show up to share their real playbooks, the whole industry gets stronger.”