Karl Kisner Named Marketing Manager for BASF Professional Turf & Ornamentals

Karl Kisner

RESEARCH TRIANGLE PARK, N.C. — BASF Professional Turf & Ornamentals has appointed Karl J. Kisner as marketing manager. Previously, Kisner served as senior marketing manager for BASF Professional Pest Control, where he oversaw and developed overall strategy and direction for the business. Kisner’s notable accomplishments in the pest control business included the successful Termidor® termiticide-insecticide launch for Aventis in 2000 and the transition of the fipronil business to BASF in 2003.

“BASF’s growth for Turf & Ornamentals includes a rich product pipeline that will expand our portfolio of innovative fungicides, herbicides and insecticides very soon,” said Dr. Toni Bucci, BASF Professional Turf & Ornamentals business manager. “Karl’s expertise in product launches and market development will be key to the success of these offerings.”

Kisner’s responsibilities will include a focus on the short and long-term marketing strategy for Turf & Ornamentals as well as planning and program development. Financial operations, forecasting and production in collaboration with manufacturing, regulatory, formulation and product labeling groups will also be under his purview.

Before joining BASF, Kisner worked in product management at AgrEvo Environmental Health, where he developed marketing programs and initiatives for the continued success of its turf & ornamental division. Prior to that, he spent eight years at the turf distribution level working for both Van Waters & Rogers and Terra Distribution.

Kisner is a 1990 graduate of The Ohio State University with a bachelor’s degree in agronomy, specializing in turfgrass management. While in school, Kisner completed the Army ROTC program and was commissioned as a 2nd Lieutenant. In 2002, he received the Ohio State Thompson Alumni Award for early career achievement.