Kilauea President John Speed Launches Calif.-based Oso Pest Control

John Speed, owner of Kilauea Pest Control in Hawaii, has announced the launch of Oso Pest Control in California. Speed partnered with Lizard Marketing to build a website entirely with AI-rooted features.

Oso Pest Control brings decades of pest management experience from Hawaii to California. Oso will bring community-focused pest control solutions, prioritizing trust and innovation, the company said.

“This industry doesn’t reward patience anymore — it rewards clarity and speed,” said Speed. “Launching Oso with Lizard Marketing means we’re not crawling into the market. We’re sprinting from day one.”

Speed said Oso Pest Control is positioned to grow rapidly in the competitive California market, and the Oso Pest Control website features using AI-informed best practices include:

- Artificial Intelligence Optimization (AEO/AIO): Structured to align with how Google’s AI systems read and rank pest control businesses.
- Advanced Schema Markup: Feeding search engines clean, structured data for maximum relevance and trust.
- SEO and Paid Search Synergy: Organic and paid strategies engineered to work together from launch.
- Conversion-First UX: Designed to turn search traffic into scheduled service calls.