Larue Appoints Asher Director of Marketing & Business Relations

FORT MYERS, FL –  Larue Pest Management announced that Marin Asher has joined its team to further develop relationships within the community, grow their commercial and residential portfolio and maintain a healthy online presence for the company.

Asher previously worked 11 years as creative director and marketing manager for Internet Services Group of Florida, LLC (ISG). She began working with Larue when ISG was hired to redesign their website in 2009. In May of 2012, she became Larue’s marketing manager, handling their Internet marketing, photography and graphic design.

Charly Caldwell, owner of ISG stated, “My goal over the last two years was to facilitate great relationships between our marketing managers and their clients. What better testament than to have Keith ask Marin to join his company full time? I’m happy for them as they continue to work together to grow Larue.”

During her time as Larue’s marketing manager, Asher helped develop educational eBooks, videos, blog posts and webpages focused on providing solutions to the unique pest control and lawn care challenges many people face living in Southwest Florida.

“Some people may be surprised to hear how excited I am to be working for a pest control company, but I don’t feel like I’ll be working for just any pest control company in Southwest Florida. To me, working for Larue means working for the best in the business. Over the years, I’ve really grown to admire their commitment to education, our community, and the environment,” she said. “I also know from personal experience the kind of caring service and high-quality results people can expect to receive from Larue, so I’m thrilled to be representing such a wonderful team!”

As the director of marketing & business relations, Asher will be responsible for the planning, development and implementation of all of the company’s marketing strategies and public relations activities. Another key component to Marin’s new position will be building relationships with existing clients, as well developing new business contacts and opportunities to serve local businesses and residents.

Keith Ruebeling, president, Larue Pest Management, said, “Marin’s talents and creativity along with her tremendous work ethic and professionalism were evident early on as she helped Larue shape our online marketing presence. Her eagerness and enthusiasm to learn our business and our customer service philosophy truly made us feel like she was already a part our team. I’m confident that Marin’s full-time addition will not only help strengthen the awareness of Larue’s dedication to this industry and our community, but truly enhance our relationships with our current and future clients.”