LESCO Strengthens Commitment to Pest Management Industry

CLEVELAND, Ohio — LESCO announced it has strengthened is commitment to the pest management industry with the goal of helping pest management professionals grow their businesses while also accelerating LESCO’s growth.

“The pest management industry is a perfect fit for our distribution model, which means we can offer considerable value to pest management firms across the country,” notes Michael P. DiMino, LESCO’S President and CEO. “We are committed to making this industry and the professionals who comprise it a strategic focus for LESCO.”

In particular, LESCO’s emphasis on the pest management industry can be seen with the four steps the company has taken:

• Hiring a dedicated pest management product manager – Jim Petrie
• Completing its pest management product line to carry all products that pest management professionals need on a daily basis
• Stocking these pest management products in all 275 LESCO Service Centers across the country
• Implementing a new pricing structure that offers pest management professionals (PMPs) value and flexibility.

“The local PMP’s goal is to efficiently solve customers’ pest problems,” said Petrie. “We help them do this by offering local inventory that the PMP can purchase as needed. We can be that individual’s warehouse or storage facility. This frees up their time for better serving their customers and frees up their capital for growing their business.”

During the past 15 months, LESCO has met with its customers and vendor partners to develop a standard stocking assortment of leading products for all of its service centers nationwide. LESCO will stock brands such as BASF, Bayer ES, Bell Laboratories, B&G Equipment Co., Syngenta, Nisus, Kaput and Waterbury.

“Now, PMPs can be assured that whenever they walk into a LESCO Service Center the products they need will be in stock wherever the service center may be located,” DiMino said. “Additionally, we have merchandised every service center, so all of our products will be displayed in an organized manner that enables the PMP to quickly find the products they need and get back to servicing their customers.”

DiMino added that the company has already begin promoting this effort through its new Pest Management Solutions catalog, increased presence at trade shows and a comprehensive direct marketing initiative targeted at the 22,000 pest management professionals across the country. Additionally, the company has embarked on a sales training program to ensure that its 800-person sales force is prepared to provide technical as well as product expertise to PMPs.