Liphatech Rocks Atlanta With Soft Bait Event

A wandering 6-foot “rat” took pictures and mingled with attendees.

ATLANTA — At first glance, rock and roll and rodents may not appear to be a natural combination but for pest management professionals that attended the recent Liphatech Eraticate Soft Bait Awareness Tour stop in Atlanta the event hit all the right notes.

Attendees got a front row seat to a show featuring noted rodent headliners Dr. Bobby Corrigan and Ted Bruesch, who walked them through a pair of informative presentations on Why Rodents Are So Effective and How to Combat Rodents Using Soft Bait.

The program also included a panel discussion with John Dunbar of Terminix Services in Columbia, S.C. and Mark Hunter of Landmark Wildlife and Pest Control in Macon, Ga. Dunbar and Hunter shared stories from the field where they successfully battled severe rodent infestations in both commercial and residential accounts using soft bait technology.

“The Eraticate tour represents a bold step to change the way Liphatech educates pest management professionals on rodent control,” says Manny Martinez, executive director of Liphatech. “We wanted attendees to have fun while they were learning and what better way to accomplish that than with a little rock and roll.”

Headlining speaker Bobby Corrigan poses with the Liphatech 6-foot “rat” at the Eraticate tour.

The event also featured attendee prize giveaways including a video camera flashlight, Samsung Galaxy Notebook, Liphatech soft bait product samples, and a wandering 6-foot “rat” that took pictures and mingled with attendees.

The Liphatech Eraticate Soft Bait Awareness Tour continues with events on September 5 in Long Beach, Calif.; September 9 in New York City; September 11 in Baltimore; and September 17 in Chicago. For more information and to register for the free event, visit http://www.liphatech.com/2013Tour.