ELLSWORTH, Maine — Lobster Marketing put together a report that looks at pest control search and buyer behavior during COVID-19. It also highlights four company’s website traffic metrics. The report can be downloaded for free here.
Lobster Marketing evaluated the nationwide Google Trends for total “pest control” searches during the height of the pandemic in 2020 and compared them to the same time period in 2019. They also took a look at their customers’ website traffic and buyer behavior. Here are some highlights from this report:
- Pest control search volume was down in 2020 compared to 2019 due to COVID-19, but has come back strong and higher than ever
- Lobster Marketing customers increased their website traffic despite COVID-19
- Lobster Marketing customers experienced a 60%+ increase in online buying from pre-COVID-19 to post COVID-19, and will continue to going forward
According to Lobster Marketing, these results point to the impact SEO has on pest control businesses and PMPs have a great opportunity to take advantage of the consumer shift to buying pest control online. They need to improve their digital presence and enable consumers to buy their services online, the company added.
Learn more about Lobster Marketing at www.lobstermarketing.com.
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