Marketing to Women Expert To Keynote FPMA Convention

Martha Barletta

ORLANDO, FL – Martha Barletta, president and CEO of The TrendSight Group, will discuss the untapped women’s market at the Florida Pest Management Association’s Annual Convention and Exposition at the Marco Island Marriott, Marco Island, Fla., June 27-29, 2005. BASF is sponsoring the keynote presentation.

Barletta’s talk centers around her book Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment. A Wharton MBA, Barletta honed her marketing and sales talents with a distinguished career at top-flight agencies, has been featured on major media programs, and is a world-renown speaker.

According to Barletta on her TrendSight Web site: “There's an economic force on the near horizon needing both recognition and reckoning, and for those who do so, stronger sales, higher share and greater profits are the bounty.

“That force? The emerging power of women—as consumers, investors, employees, managers and corporate leaders. Cutting edge companies who recognize this are scrambling to get ahead of it, while those blind to it will have their perilous reckoning soon.”

The FPMA convention blends networking, educational opportunities, social and recreational activities with a 70-plus-booth trade show featuring innovative products and services. Ten hours of continuing education covering GHP, L&O, Core, Termite and Fumigation will be offered to Florida certified operators.

To register for FPMA’s Annual Convention and Exposition, call FPMA at (800) 426-4829 or visit www.flpma.org. To reserve a hotel room at the Marco Island Marriott, call (800) 438-4373, and ask for special FPMA rates.