Massey Acquires Nature Coast; Announces Operation Expansion and Promotes Clifford

ORLANDO, Fla. — Massey Services announced the acquisition of Nature Coast Environmental Services, a company founded in 2000 by owner Kevin Citarella.

Nature Coast, based in Brooksville, Fla., provides commercial and residential pest management services to over 2,000 customers in Brooksville and the surrounding communities.

“Nature Coast shares a similar philosophy of environmental responsibility, which is a cornerstone of our business,” said Tony Massey, president/COO of Massey Services. “This acquisition is an opportunity to build on the success of an established and respected business and further enhance our presence in an existing market.”

“We are also very pleased that Kevin will be staying with Massey Services. His leadership and guidance will be extremely valuable as we grow our business in the Brooksville and surrounding areas.”

In other Massey Services news, the company announced the addition of a new consumer services region, as well as the strategic realignment of its current regions. The company’s realignment also includes the promotion of Sean Clifford to Massey GreenUP Landscape Services Division Sales Manager for Massey Services.

“Sean has extensive experience in all aspects of the GreenUP Landscape Services Division,” said Tony Massey. “I am confident that his expertise will greatly contribute to our GreenUP sales team.”

In his new role, Clifford will be responsible for managing all sales functions for the Massey GreenUP Landscape Services Division.

Clifford joined Massey Services in 1996 as a Lawn Specialist for the GreenUP Landscape Services Division. Since that time, he has held various management positions in the company, including Service Manager, General Manager. Most recently, Clifford served as Field Trainer for the GreenUP Landscape Services Division.

Massey GreenUP Landscape Services utilizes an environmentally-responsible approach to lawn care. Services include customized nutrition and fertilization programs which focus on the targeted use of materials to prevent weeds and control and prevent landscape diseases and insects.