Massey Services Promotes Farrell to GIS Director

ORLANDO, Fla. (March 10, 2026) — Massey Services announced the promotion of James Farrell to director of geographic information systems (GIS). 

In this role, Farrell will oversee all GIS-related initiatives, including service center opening geography design, acquisition revenue mapping, sales strategy mapping and market demographics analysis.

Farrell has been with Massey Services for 25 years and began his career with the company as a sales inspector. Throughout his tenure, he has held a variety of positions across operations, information technology and business analysis. Massey said in 2023, he was promoted from business analyst to geographic information systems manager, where he played a key role in advancing the company’s GIS capabilities.

“James consistently finds new ways to leverage geographic and demographic insights to support expansion and drive operational excellence,” said Adam Scheinberg, vice president, information technology. “His strategic thinking and collaborative approach make him exceptionally well suited for this role. James’ dedication, expertise, and passion for using data to strengthen our business have made him an invaluable leader within our organization.”

Farrell earned a degree in computer science from Rollins College. In addition to his professional responsibilities, he serves on the advisory board of the Audubon Center for Birds of Prey and as board treasurer for Winter Park Babe Ruth.