National Pest Management Association Increases its Visibility on the Internet

FAIRFAX, Va. – The Professional Pest Management Alliance (PPMA), which serves as the public outreach branch of the National Pest Management Association (NPMA) has launched a new, comprehensive and up-to-date web site at www.Pestworld.org.  With practical pest prevention tips, information on pest-related health and property risks, public service announcements for viewing and an opportunity to find local pest professionals via the ever-popular “Find a Pro” zip code locator, Pestworld.org is the vital and dynamic hub for all things “pests.”
 
“We sought to create an Internet resource not just for our residential and commercial consumers but also, for the media, and educators,” said Cindy Mannes, vice president of public affairs for NPMA and executive director of PPMA.  “Our goal was to provide a site that was informative, easy-to-navigate and visually appealing. NPMA continues to examine and highlight the threats posed by pests to both health and property, while also allowing web visitors to search for and find a local pest professional to solve their pest problem.”
 
Pestworld.org reflects significant content improvements, including more in-depth information on commercial pest management and careers within the industry. The commercial section of Pestworld.org offers insights into Integrated Pest Management (IPM), pest prevention tips and information on how to rid businesses of unsightly and dangerous pests. Further, information on careers in pest management is also now available via Pestworld.org.  The career section discusses the advantages of working in the pest management industry as well as the opportunities for advancement that exist. 
 
One of the newest features added to Pestworld.org is its blog, which allows for technical experts to discuss their experiences and the issues affecting the public. As the Internet continues to grow into a more dynamic and interactive community, NPMA is steadfastly committed to utilizing technology, such as its blog and podcasts, to meet consumers where they are, which today is on the Web. 
 
“NPMA believes that the new Pestworld.org reflects our continued commitment to the association’s mission of protecting public health and property while simultaneously offering outstanding information on a variety of pests, pest management topics and careers,” said Mannes.   
 
In addition to the launch of its revitalized Pestworld.org, NPMA has also developed its own MySpace web page, “NPMA Bugged Out.”  MySpace.com is the third leading web site behind Yahoo and Google and the sixth leading English language web site. NPMA’s presence on this social networking web site further supports the continued efforts of the association to develop a unique online presence and reach out to a new generation of consumers. 
 
This MySpace webpage offers visitors important pest-related information, specifically through the “Bug of the Month” section, which is currently highlighting bed bugs. “NPMA Bugged Out” also provides an opportunity for visitors to take a fun, yet educational, quiz called “What Type of Pest Are You?” 
 
“MySpace.com is a terrific opportunity for NPMA to reach beyond its typical target market and share both our mission and message with a new, younger generation,” said Mannes. “We hope that “NPMA Bugged Out” allows the association to cultivate future consumers and perhaps, future pest management professionals.”
 
Pestworld.org and NPMA’s new MySpace.com web page are fully funded by the Guardians and Contributors of the Professional Pest Management Alliance.  PPMA’s continued consumer outreach serves to promote the growth and positive public perception of the pest management industry.  Critical initiatives, such as these new Internet resources, can only be continued through the sustained support of those within the pest management industry. 
 
To view NPMA’s updated public web site, visit www.pestworld.org. To view “NPMA Bugged Out” on MySpace, visit www.myspace.com/npmabuggedout.