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FAIRFAX, Va. – The Professional Pest Management Alliance (PPMA), the consumer outreach arm of the National Pest Management Association (NPMA), is announcing the launch of the industry’s national radio campaign running from April 3 through May 27, 2007.
The focus of this national radio initiative is to raise awareness on the value of using professional pest management services. The call to action is to visit the NPMA public Web site www.pestworld.org for more information.
This campaign is running nationally on the CBS News Network, The Osgood Files, Dave Ross, The Business Radio Network including Wall Street Journal Daybreak, CNBC, DowJones and Marketwatch. In addition, new this year, PPMA has added the Point of Purchase Networks which is in-store radio at more than 40 retail food and drug chains at over 7800 locations nationwide. Retailers include Eckerd, Kmart, A&P, Food Lion, Pathmark, Superfresh, Wegmans and more. Finally, PPMA is continuing its successful Radio Disney radio spots and web presence running through the month of April.
According to Cindy Mannes, vice president for NPMA and the executive director of PPMA, “this year’s campaign is a couple of weeks longer in duration than last year, with stronger national distribution due to the financial support of the Guardians and contributors of PPMA. We could run an even longer campaign if more pest management companies took a leadership position and stepped up to fund this very important initiative.”