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This month, PCT has introduced “RSS” technology to its Web site, www.pctonline.com.
RSS, which stands for “really simple syndication,” delivers targeted industry news, event listings and convention coverage directly to your desktop via a sophisticated electronic syndication service. With RSS, users simply access a link on their desktop to gain access to news feeds reflecting their particular areas of interest (i.e. PCT Online, Wall Street Journal, Forbes, etc.). Syndicated content from these sources is then fed directly to their desktop as it is posted, providing valuable market information and industry news without having to search for it.
“Our readers lead busy lives,” says Chris Foster, president of GIE Media, publisher of PCT magazine. “By offering our news content to PCOs via an RSS feed, we allow them to access relevant market information quickly and easily with the click of a mouse, and in real time. It’s just another illustration of PCT’s ongoing investment in the pest management industry.”
Click here for assistance on how to use RSS.
For the past 25+ years, PCT has led the industry in digital and print communications, publishing such highly regarded books as The Mallis Handbook of Pest Control and the Technician’s Handbook, as well as introducing a variety of cutting-edge digital products, including:
- www.pctonline.com Web site: Launched in 1997
- PCT Online Book Store: Launched January 2000
- E-Newsletter: Launched in Mid-2000
- Message Board: Launched mid-2000
- Audio Capabilities Added to PCTonline.com: Launched October 2001
- PCT Product E-Newsletter: Launched in Mid-2002
- PCT Digital Edition: Launched February 2005
- RSS Service: Launched September 2006
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