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“Clearly bed bugs are a hot topic and one that requires multiple avenues of customer communication. We feel confident that we are doing everything we can from a national level to communicate with the media,” said Cindy Mannes, executive director of PPMA. “These new brochures were created as another method of directly communicating with existing and potential customers about bed bugs’ continued resurgence.”
According to Mannes, the residential brochure walks a homeowner step-by-step through bed bug biology, prevention tips and how to handle a bed bug infestation. “There is nothing better than dealing with an informed customer. These brochures are the perfect introduction piece to this pest.” She suggests leaving them behind after a service call, including them in invoice mailings or handing them out during a home show.
Recognizing that this issue isn’t limited only to homeowners, the commercial bed bug brochure is targeted to hotel owners, apartment managers and property directors for dormitories and other multi-family dwellings.
“Neither of these brochures would be available without the ongoing financial support of PPMA contributors,” Mannes noted. “Every dollar contributed by a pest professional goes directly into high-quality, consumer-oriented projects like this.”
PDF images and pricing guidelines are available online. Visit the Bug Store at www.npmapestworld.org for more information.