How Do You Connect with the Customer of Tomorrow?
Attend the 2008 Academy, July 17-19 in Scottsdale
To register for the 2008 Academy and view the 2008 program visit www.npmapestworld.org/events. Registrations also can be accepted by calling NPMA at 703-352-6762.
Hosted by NPMA’s Leadership Development Group (LDG), the Academy is the premier annual event dedicated to motivating and developing the pest management industry’s most successful leaders. At the Academy, participants gain knowledge and skills through interactive learning and team building - all while networking with their peers to create the ultimate meeting experience.
The barrier for anyone building an Internet presence is not lack of desire, it is lack of knowledge. Attend Academy 2008, sponsored by Dow AgroSciences, July 17-19 at The Phoenician Resort in Scottsdale, Arizona, and learn practical solutions you can apply to help integrate internet marketing strategies and techniques into your traditional marketing and communication programs to build customer relationships and drive bottom line results.
Learn how to tap into new tools and techniques to understand, engage, improve communication with your current and potential customers, and reach the Generation X and Y audiences.
Whether you are an owner, manager or emerging leader – three days at Academy 2008 will provide you with the tools to expand your voice in the marketplace and transform your business.
Academy 2008 Program Highlights:
"The Great Debate – Yellow Pages: Online vs. Print” with Bruce Gruen, Gruen Marketing Services, Inc./Bottom Line Management.
Now more than ever, it is important for your business to not only advertise in the local and national directories, but it also needs to be listed in online directory resources. Bruce Gruen will take on the great industry debate of the original search engine (Yellow Pages print ads) vs. the famous search engine (online ads). Bruce will also talk you through Search Engine Optimization (SEO), Local Search Advertising, Internet Yellow Pages (IYP) and pay-per-click Internet search advertising – all of which will help direct new customers to your business.
“Make Friends, Make Sales” with Marty Grunder, an entrepreneur, consultant and author of “The Nine Super Simple Steps to Entrepreneurial Success.”
In today’s digital age, technology is important but let’s not forget the value of relationships. Learn how to immediately improve your selling efforts by simply listening to your clients, developing those relationships, and putting your company on a path of growth and success.
“Duct Tape Marketing” with John Jantsch, a marketing and digital technology coach, award-winning social media publisher and author of "Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide."
John Jantsch created the perfect small business marketing system, Duct Tape Marketing. Learn how to harness the Internet and take advantage of the social media trend of blogs, podcasts, and more. Chosen by Forbes magazine as a favorite for small business and marketing, John’s Duct Tape Marketing Blog provides small business owners with clever marketing ideas and techniques that work today…and don’t require a large budget to execute.
“The Customer Evangelists” with Ben McConnell - co-author of “Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force.” Ben’s speaking engagement is sponsored by BASF.
When customers love your product or service so much that they are compelled to tell others, you have the makings of an “evangelism marketing” machine. If you understand how to harness their influence, they will essentially join your marketing department. At Academy, Ben will help you understand how six evangelism marketing strategies create communities of influential customers who connect through the use of videos, photos, blogs, online bulletin boards, and podcasts. This interactive presentation is filled with tips, practical ideas and instructive stories for you to connect your target audience and reaching across generations.
“CORE Essentials” and “On the Job Injury Prevention” with Andy Pfefferkorn, a certified fitness expert.
Andy will motivate you, and provide tips and techniques on how you can live a healthier lifestyle. Have fun and recharge with his early morning workouts, “Up and At ‘Em with Andy.”
For hotel reservations, call The Phoenician Resort at 480-941-8200.