NPMA Announces ‘Going Green – Marketing to the 21st Century Customer’ Conference

FAIRFAX, Va. — The National Pest Management Association (NPMA) announced an upcoming conference titled “Going Green – Marketing to the 21st Century Customer.” Sponsored by Nisus Corporation, this two-day meeting for residential and commercial pest management companies will take a critical look at green marketing trends in the United States and how to create a green IPM offering to position companies for profitability and growth in the green market segment.

Discussing a recent cover story for Newsweek, “The Greening of America,” Rob Lederer, executive vice president, NPMA, explained why the pest management industry should proactively be addressing this important market segment. “To grow our industry overall, we need to cater to the Americans’ appetite for more environmentally friendly pest management practices,” Lederer said. “IPM strategies, less invasive products and environmentally friendly services are being demanded by some customers and potential customers. This conference will provide an opportunity for you to consider strategies to address this critical market segment.”

A recent consumer attitudes survey conducted on behalf of NPMA pointed out that those households who do not use professional pest control services are more likely to hire a “green” pest management company. Kevin L. Kirkland, president of Nisus Corporation, said, “The consumer trends are overwhelming, and the amazing thing is that most consumers are willing to pay a premium for organic and green services. Anytime you can connect your business to these consumer shifts, you can create new areas of growth and profitability.”

This conference will be held at the Westin Tabor Center in Denver, Colorado, Nov. 28-30, 2007. For more information, visit www.npmapestworld.org or call 703-352-6762.