Unveiled during Academy 2005, the Pesty Awards are NPMA’s new awards program to recognize innovation in pest management marketing. More than 45 companies submitted a total of 200 entries in eight categories: billboards, yellow pages, websites, direct mail, signage/displays, newspaper, and TV and radio advertising.
Dr. George Belch, professor of marketing at San Diego State University, evaluated and selected a winner in each category from a small (less than $1 million), mid-sized ($1 to $5 million) and large (greater than $5 million) pest control company.
All Pesty Award winners will receive an award certificate and their submissions will be on display during PestWorld 2005, October 14-17 in Nashville, Tennessee. Below are the winners:
Yellow Pages:
• Large Company: Massey Services
• Mid-Sized Company: Extermital
• Small Company: Preferred Pest Control
Newspaper:
• Large Company: Western Pest Services
• Mid-Sized Company: Johnson Pest Control
• Small Company: Real Kill
Direct Mail:
• Large Company (2 Winners): Terminix and Massey Services
• Mid-Sized Company: Sandwich Isle Termite & Pest Control
• Small Company: A-Pest Pro
Radio Advertising:
• Large Company: Lloyd Pest Control
• Mid-Sized Company: ABC Pest & Lawn
• Small Company: Alert One Pest Control
Television Advertising:
• Large Company: Terminix
• Mid-Sized Company: Middleton Lawn & Pest Control
• Small Company: Hulett Environmental Services
Signage/Displays:
• Large Company (2 winners): Northwest Exterminating Trucks and Nozzle Nolan
• Mid-Sized Company: No Winner Selected
• Small Company: Ectos
Billboards:
• Large Company: Cavanaugh Mobile Billboards
• Mid-Sized Company: Moyer
• Small Company: No Winner Selected
Web-Site Design:
• Large Company: Lloyd Pest Control (www.badbugs.com)
• Mid-Sized Company: Extermital (www.extermital.com)
• Small Company: Absolute Pest Control (www.absolutepest.com)