The National Pest Management Association (NPMA) worked closely with the reporter to provide information and facts on mice, rats, birds, squirrels and termites. The story provides an excellent overview, highlighting each pest and their health and property threats and also includes quotes on behalf of NPMA.
Parade customizes and distributes its magazine to 330 different newspapers nationwide every week. So this story appeared in the Washington Post, Orlando Sentinel, Tampa Tribune, Houston Chronicle, Dallas Morning News, Chicago Tribune, Los Angeles Times and 223 additional publications all on the same day.
This placement resulted in:
• 129,600,000 impressions and
• $688,800.00 in advertising value
This article can be viewed in its entirety at PPMATools.org, which is available exclusively to the guardians and contributors of the Professional Pest Management Alliance. For more information about PPMA contact Cindy Mannes at cmannes@pestworld.org.
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