Optimizing Will Help You Heat Up Your Summer Marketing Plans

SEO is still one of the best customer acquisition strategies for locally focused businesses, according to Forbes.com, yet a study from Small Business Trends found only 30 percent of small businesses actually have an SEO strategy.

With the arrival of summer pests just around the corner, residential and commercial customers alike will undoubtedly start looking for a pest control company, so it’s crucial to ensure these folks know where to find you. But with the internet continuously growing by millions, if not billions of webpages per day, that may seem like a daunting task.

Ahrefs conducted a study of almost a billion webpages to discover how many are completely invisible — meaning that they do not receive any organic search traffic whatsoever. The study concluded that a whopping 90.88 percent of webpages are totally invisible. While it’s safe to assume you would not want to find your business adrift in the midst of those invisible pages, there are ways you can prevent your business from getting lost in the shuffle.

With SEO, you can ensure your business stands out among the noise by building backlinks, choosing content with organic traffic potential, matching search intent and making sure everything is properly indexed. Investing in the right seasonal strategy goes a long way in maximizing your annual marketing budget during high pest pressure months, and SEO is one of the most effective strategies to do so.

Let’s face it — SEO should be a key strategy for businesses of all sizes thanks to its cost-effective nature and efficiency to help boost your digital presence. The good news? Most small businesses manage their SEO strategies on their own through the use of programs such as Moz Pro and Ahrefs, so there’s no need to invest in experts to start optimizing.

Editor’s note: The preceding article is an excerpt from Cindy Mannes’ PPMA Pulse column. Click here to read the entire article.