Orkin Chooses The Richards Group as Advertising Agency

ATLANTA – Orkin has hired The Richards Group as its advertising agency of record after a national review managed by The Bedford Group.

The review included Kirshenbaum Bond in New York and Mullen in Boston. Orkin’s incumbent agency is J. Walter Thompson in Atlanta.

“We were impressed by The Richards Group’s rich history in branding, creative messaging and culture,” said Kevin Smith, chief marketing officer for Orkin, Inc. “We couldn’t be more proud to add the agency to the Orkin team, and look forward to a long and successful relationship.”

The Richards Group’s responsibilities for Orkin will include brand and strategic planning, and creative development. The agency’s first assignment is to apply its proprietary Spherical® branding discipline to Orkin.

“Any agency would be honored to work with Orkin,” said Pete Lempert, principal for The Richards Group. “The company is a leader in its industry and has the highest quality of employees. Orkin is our kind of people, and we can’t wait to get started working on its brand and business.”