Orkin Man to be Featured on USA Network's 'Character Uncovered’ Spots

Ned, the Orkin Man, will be featured in 30-second promotion spots debuting June 4 and airing through June 10 on the USA Network.

ATLANTA — Does the Orkin Man prefer cats or dogs? And who is the better superhero — Superman or Batman? Those answers and more, including an introduction to the elusive Mrs. Orkin Man are revealed when USA Network rolls out its next character in the network's "Character Uncovered" campaign. Ned, the Orkin Man will be featured in 30-second promotion spots debuting June 4 and airing through June 10. (Click here to view the spots.)

Yep, that friendly guy who protects your home from unwanted pests is uncovered for the first time ever. At home amongst his Ant Farm, Bug encyclopedias and photos of Mr. and Mrs. Orkin Man (he proudly introduces her as his "love bug"), Ned talks about his pet peeves ("none to speak of but if it bugs you, bug me") and his favorite color ("red, it’s the only color humans can see but bees can’t").

Since the introduction earlier this year of its first-ever "Character Uncovered" campaign, USA viewers have loved it and advertisers couldn’t get enough. "Characters Uncovered" is a playful way to explore the back story of advertising icons through the USA Network "characters welcome" brand lens and is something never seen before on television.