Orkin Names SendTec Online Agency of Record

ST. PETERSBURG, Fla.— Orkin has retained search engine marketing firm SendTec as its online agency of record.

Kevin Smith, vice president of sales and marketing, Orkin says, “Our greatest opportunity for incremental growth in 2007 will come from our new online initiatives. We conducted a rigorous selection process to identify an agency and SendTec is well positioned to understand the complexities of media convergence and help take Orkin to the next level. SendTec’s impressive work in interactive media, coupled with their technological abilities made them the logical choice, and we look forward to an outstanding partnership.”

SendTec will handle all of Orkin’s online initiatives including Search Engine Marketing, Paid Search, as well as Search Engine Optimization. In addition, SendTec will develop all creative executions and assume responsibility for Orkin’s online media planning and buying.

Eric Obeck, president of SenTec says, “Orkin has dominated its space through its outstanding product and service offerings. It is truly exciting for SendTec to partner with an industry leader and help them duplicate that leadership position online through a powerful integrated approach.”