Orkin’s New Ad Campaign Keeps Pests ‘In Their Place’

ATLANTA — Orkin will debut a new consumer advertising campaign on March 24 to highlight the century-old company’s role as a home protection expert.

Designed by The Richards Group, Orkin’s advertising agency of record since September 2007, the quirky television ads feature giant insects that try to trick their way into unsuspecting consumers’ homes – before they are thwarted by The Orkin Man. The ads end with the tagline, “Keeping Pests In Their Place,” to punctuate Orkin’s expertise in keeping pests out.

“These ads depict, in a lighthearted way, that The Orkin Man foils sneak attacks from larger-than-life pests,” said Kevin Smith, chief marketing officer for Orkin, Inc. “Through a partnership with our customers, we can create a perimeter of protection around the home to help keep pests in their place.”

The campaign’s two television ads – one featuring a cockroach and one featuring a termite – position The Orkin Man as a hero, protecting homes from 7-foot-tall talking bugs. Both ads illustrate that pests look for all possible entry points into the home, and that it is The Orkin Man’s job, as the expert, to help homeowners prevent pest entry and reduce pest activity around the home.

The television ads begin on Monday. Click here to view these TV ads.