FAIRFAX, Va. — The Professional Pest Management Alliance (PPMA) unveiled a new look this week with the launch of its updated National Pest Management Association (NPMA) consumer and media Web site, www.pestworld.org
The launch date was scheduled to kick off with summer, which is not surprisingly the busiest time of year for the industry and is reflected in the significant spike in consumer and media visits on the PPMA sponsored website during the start of pest season.
“Our goal is to provide the most current and credible information available to our users— your customers and potential customers, and we wanted to do it in time to assist all through the height of pest season,” said Cindy Mannes, executive director of PPMA. “With the addition of information updates and new features, we also revamped the entire look and feel of the site using proven techniques to appeal to consumers.”
The newly renovated site features a redesigned message board, an increased prominence in pest alert opt-ins, and expanded image, article, and fact sheet galleries just to name a few. “We recognize the importance of keeping our website fresh with new content and features that offer convenience, functionality, and a wealth of information for our users,” said Mannes. “The pest industry is constantly evolving and our goal is to keep our site on the same track.”
PPMA reports a 145 percent increase in unique users in 2006 compared to 2005 and it is the top ranking website consumers visit to locate a pest professional. “This is one of the many benefits to becoming a member of NPMA because you will automatically be listed on the consumers’ favorite ‘Where to Find a Professional’ page— helping to directly increase your client portfolio,” said Mannes.