Engagement for Hornets Spikes in August, PPMA AI Report Shows

The Professional Pest Management Alliance (PPMA) released its artificial intelligence (AI) research findings for August 2021, which showed a 174% uptick in engagement around the topic of hornets.


The Professional Pest Management Alliance (PPMA) released its artificial intelligence (AI) research findings for August 2021, which showed a 174% uptick in engagement around the topic of hornets.

Other key findings included

  • Engagement around the topic of raccoons increased by 435%.  
  • Engagement around the topic of spiders in Michigan increased by 21,173%
  • Engagement around the topic of wasps in North Carolina increased by 4,882%. 

CLICK HERE to download the entire report.