FAIRFAX, Va. - The Professional Pest Management Alliance (PPMA), the public outreach arm of the National Pest Management Association (NPMA), has released its artificial intelligence (AI) research findings for November 2020.
Some of results included.
Engagement around the topic of spiders decreased 1% from October 2020 to November 2020, representing the smallest decrease out of any other core pest during that time.
Engagement around the topic of bed bugs decreased 3% from October 2020 to November 2020, representing the second smallest decrease out of any other core pest during that time.
Engagement around the topic of mosquitoes decreased 6% from October 2020 to November 2020, representing the third smallest decrease out of any other core pest during that time.
PPMA also used AI to closely examine spiders through a discovery exercise. In October, PPMA reported increased consumer interest in spiders.
CLICK HERE to download PPMA’s recent findings.
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