PPMA Announces New Web Features for Consumers, Media

FAIRFAX, VA. — The Professional Pest Management Alliance (PPMA) recently added new features to its public National Pest Management Association (NPMA) consumer and media Web areas, www.pestworld.org, delivering the most up-to-date pest management information to consumers and the media.

New features include pest e-lerts directed to consumers regionally on their specific pest issues and a searchable pest database with information ranging from insect biology to fun facts. The site also delivers immediate answers to consumer questions via a new “Ask the Pro” section on the site.

“Our goal is to provide the most current and credible information available to the public — customers and potential customers,” said Cindy Mannes, executive director of PPMA. “With the addition of information updates and new features, we will stay connected to our customers in the residential and commercial markets.”

Prior renovations included a redesigned message board, an increased prominence in pest alert opt-ins, and expanded image, article, and fact sheet galleries just to name a few. “We recognize the importance of keeping our Web site fresh with new content and features that offer convenience, functionality, and a wealth of information for our users,” said Mannes. “The pest industry is constantly evolving and our goal is to keep our site on the same track.”

According to PPMA, the Web site has had a 145 percent increase in unique users in 2006 compared to 2005 and is the top ranking Web site consumers visit to locate a pest professional.