PPMA Calls on Industry Support for Tick Awareness Week in May

FAIRFAX, Va. – Tick Awareness Week, taking place May 5 to 11, is an annual designation established by the Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA). Recognized by Chase’s Calendar of Events, this week is dedicated to raising awareness about ticks and the threats they present to humans and pets.

Ticks are capable of transmitting debilitating diseases at alarming rates. In fact, the CDC reports that nearly 500,00 people may be diagnosed with Lyme disease each year in the United States.

“The alarming increase in tick-borne diseases underscores the serious threat these pests pose to public health and the need for industry partners to support this important campaign that highlights the importance of a pest-free home,” said Jim Fredericks, executive director of PPMA.

As May is also Lyme Disease Awareness Month, Tick Awareness Week provides an opportunity for pest control companies to unite in a collective effort to empower consumers by spreading awareness of the dangers associated with ticks. Throughout the week, all PPMA social media channels, @PestWorld, will be focused on educating consumers about ticks and directing them to the TickTalk.org microsite and consumer site, PestWorld.org.

PPMA is urging all pest control companies to engage in this awareness initiative by focusing their social media content on ticks throughout the week and using the hashtag #TickAwarenessWeek in all posts. To aid in driving this campaign, an exclusive Tick Awareness Week toolkit, which includes a customizable press release, suggested social media content, Tick Awareness Week logos, high-resolution photography and video, infographics and more, is available for Mainframe subscribers to download on PPMAMainframe.org. 

For additional information about PPMA, its marketing programs, or how to get involved in supporting these essential consumer education programs, please visit http://www.NPMApestworld.org/PPMA.