FAIRFAX, Va. - The Professional Pest Management Alliance, which serves as the consumer marketing and public outreach arm of NPMA, has developed a COVID-19 industry impact infographic based on their artificial intelligence (AI) research.
Data from the infographic, showing increases and decreases from March 2020 to April 2020, note a large spike in engagement surrounding the topic of the likelihood of working with a pest control professional during this time. Results also show over a 50% decrease in engagement around the topic of pest's ability to transmit COVID-19, which may be a result of the PPMA's efforts to debunk the myth that pests can spread the virus.
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