FAIRFAX, Va. - The Professional Pest Management Alliance, which serves as the consumer marketing and public outreach arm of NPMA, has developed a COVID-19 industry impact infographic based on their artificial intelligence (AI) research.
Data from the infographic, showing increases and decreases from March 2020 to April 2020, note a large spike in engagement surrounding the topic of the likelihood of working with a pest control professional during this time. Results also show over a 50% decrease in engagement around the topic of pest's ability to transmit COVID-19, which may be a result of the PPMA's efforts to debunk the myth that pests can spread the virus.
CLICK to download.
Latest from Pest Control Technology
- Envu Announces Launch of New Rewards Program
- Regulations, Science and Strategy Take Center Stage at Purdue Conference
- Selling Pest Control in the 21st Century
- Purdue Pest Management Conference Marks 90 Years
- Rentokil Initial Appoints Mike Duffy as CEO
- Harry Bryan Named VP of Business Development for Nisus Corporation
- Douglas Products Announces Planned CEO Transition
- Industry Veteran Richard Cruz Joins VM Products
