FAIRFAX, Va. — Homeowners seeking more information on ways to protect their home from pests and the health and property threats they pose can now visit www.whatisIPM.org for integrated pest management (IPM) information and techniques.
The Professional Pest Management Alliance’s (PPMA) latest national research study, conducted in January 2007 with Harris Interactive, showed that 67% of all respondents were not at all knowledgeable about IPM.
“As the professional pest management industry knows, IPM continues to be an issue of debate among school administrators and facility managers across the country. It’s important for consumers to learn more about IPM and its role in protecting the places where we live and work each day and the role professional pest management plays,” said Cindy Mannes, vice president of public affairs for NPMA and executive director for PPMA. Currently 33 states have passed legislation on IPM in schools.
“Partnering with a licensed pest professional is the best way to implement a complete IPM program. A pest professional can provide IPM tips and advice specific to the home or business being treated,” said Mannes.
The dynamic site features an interactive home that visitors can navigate for IPM techniques both inside and outside their home. Regular updates and enhancements will continue including news and information surrounding IPM in schools and businesses.
A consumer outreach campaign developed by PPMA includes new TV and Radio Public Service Announcements suggesting consumers visit www.WhatisIPM.org for more information. For more information about PPMA contact cmannes@pestworld.org.