FAIRFAX, Va. — The Professional Pest Management Alliance (PPMA) announced new design upgrades to its exclusive subscription website, PPMAMainframe.org. Mainframe is a digital marketing service available to pest management companies actively investing in consumer education programs and initiatives powered by PPMA. It gives companies access to ready-made, professionally designed social media and digital content, as well as advertising, direct mail and public relations materials specifically created for pest management companies to help grow their businesses.
To create a more user-friendly experience, the site now features a responsive design, allowing users to access materials by computer, tablet or mobile device and to search and sort through files more easily with enhanced navigation features. Mainframe also offers users the ability to preview photo and video content directly on the platform before downloading the assets.
The new PPMAMainframe.org is largely organized into two main sections. The Customizable Materials section is where pest management companies can find professional marketing assets such as high-resolution photography and video, ready-to-post social media content, campaign toolkits, press release templates and advertisements that can be branded with a company’s own logo and contact information. The second section, Learning Resources, is where companies can discover important marketing trends, exclusive consumer research and how-to tutorials. These tutorials include insights on how to build a marketing plan, manage online reviews and effectively use social media, among other topics. New materials are added every month to give subscribers the digital and traditional marketing tools needed to stand out and communicate with both prospects and customers alike.
“Mainframe has grown over the years to become a vital resource in many companies’ marketing programs,” said Cindy Mannes, executive director for PPMA. “We strive to provide the proper tools and information they need to grow and promote their own businesses, and to provide a tangible, valuable service to show our sincere appreciation for the support they provide to PPMA.”
The group also plans to develop a video tutorial and will host a webinar to tour the new platform for both current subscribers and those interested in learning more about the incredible resources on Mainframe.
For more information about PPMA and its consumer programs, or to get access to Mainframe, please contact Cindy Mannes at cmannes@pestworld.org.
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