PPMA Prepares for Termite Awareness Week

FAIRFAX, Va. – As homeowners gear up for spring by dusting off their outdoor furniture and making their cleaning lists, the pest control industry is laser-focused on termite season.

Since termite activity may increase given the milder winter thus far, the Professional Pest Management Alliance (PPMA), which serves as public outreach of the National Pest Management Association (NPMA), is calling on industry members to participate in Termite Awareness Week March 5-11.

A 2022 Readex Research survey published by PCT Magazine reported more than 25% of 2021 revenue was derived from termite control services per location.

This annual observance encourages homeowners across the country to actively monitor for signs of termites and underscores the critical need for routine inspections.

“Pest control professionals know exactly how destructive termites are, but homeowners are often caught completely by surprise. First, to find out they have termites, and second, at the expense to correct more severe structural damage—it can be quite a one-two punch,” said Jim Fredericks, PPMA executive director. “PPMA is working to drive that message home and sharing with homeowners that in today’s economy, it is estimated that termites cause $6.8 billion in damage in the U.S. every year when you adjust for inflation.”

PPMA said in a press release that if more companies share this message, the louder and more impactful this message will be received.

"Our entire industry should be working together to communicate the importance of identifying and eradicating termite infestations and encourage proactive, routine termite inspections and partnerships with pest control professionals,” said Fredericks.

For Mainframe subscribers, an exclusive Termite Awareness Week toolkit will be shared on PPMAMainframe.org featuring downloadable assets such as a customizable press release, social media content, logos and cover photo images, media talking points and high-resolution photography and video assets.