PPMA Provides Industry with New Consumer Brochure

FAIRFAX, Va. — The Professional Pest Management Alliance (PPMA) announces the availability of a new consumer outreach brochure – just in time for pest season.

According to Cindy Mannes, executive director of PPMA, “this new brochure reflects the professionalism of our industry as well as our new consumer messages.” The new 12-page brochure titled “Putting Pests in Perspective, A guide to safeguarding your health and property” is the perfect type of consumer outreach piece to use at home shows, community functions, school programs, as well as in your sales materials to potential customers.

Nationwide consumer messaging for the professional pest control industry has focused on our industry as “protectors of public health and property”. This colorful, contemporary brochure talks to consumers about:

• Pests that threaten our health
• Pests that threaten our property
• Pests that threaten our lifestyle
• What to look for in a pest professional
• Integrated pest management

According to Mannes, the new brochure can be personalized with your company’s contact information. “We made sure to leave enough room on the back cover for companies to stamp their contact information. The goal was to create a high-end marketing piece that small PCOs are unable to create alone. That is the beauty of PPMA, when we all work together, companies have access to materials they’d never be able to design and produce by themselves.”

To order quantities today, visit www.pestworld. This consumer outreach piece is fully funded by PPMA. To contribute today visit http://www.pestworld.org/ppma or e-mail cmannes@pestworld.org.