Courtesy of PPMA
FAIRFAX, Va. — The Professional Pest Management Alliance (PPMA) is launching a new initiative to demonstrate how bed bugs can masterfully invade homes and how rapidly a few bed bugs can turn into a widespread infestation. Coinciding with Bed Bug Awareness Week, June 1-7, PPMA will premiere “Bed Bugs Exposed,” an innovative video series developed in collaboration with the New Orleans Mosquito, Termite and Rodent Control Board.
This eye-opening campaign features a fully-constructed model home – complete with a furnished bedroom and living room – to demonstrate the alarming speed and efficiency with which bed bugs can infiltrate living spaces, penetrating even the smallest crevices and most unexpected hiding places.
"Until you've experienced a bed bug infestation firsthand, it's hard to comprehend how elusive they are," said Jim Fredericks, Executive Director of PPMA. "'Bed Bugs Exposed' provides an unprecedented, real-world demonstration that shows exactly how these pests operate. It’s important to highlight these cryptic pests, as our research shows that only 24% of Americans know what to look for when it comes to a bed bug infestation. Launching this resource during Bed Bug Awareness Week helps us raise awareness just ahead of peak summer travel season.”
PPMA encourages all pest management companies to participate in Bed Bug Awareness Week. Companies can amplify prevention messaging and highlight the need for qualified professional treatment by sharing bed bug-related content across their platforms using #BedBugAwarenessWeek.
Mainframe subscribers can access an exclusive toolkit at PPMAMainframe.org featuring a customizable press release, suggested social media content, logos, and high-resolution photos and video. For additional information about PPMA, its marketing programs, or how to get involved in supporting these essential consumer education programs, please visithttp://www.NPMApestworld.org/PPMA.