Professional Pest Management Alliance Debuts New Brand Identity

FAIRFAX, Va. – The Professional Pest Management Alliance, which drives demand for professional services through innovative marketing programs, announced the launch of its new brand identity. The new look, debuted at the 2025 PestWorld Convention, signals a forward-thinking evolution for the Alliance while staying true to its mission: to grow, promote, protect and defend the industry, the Alliance said. 

The new branding is the culmination of months of strategic planning sessions, board collaboration and extensive member feedback, resulting in new funding levels and enhanced member benefits to accelerate growth and expand the organization’s impact, said the Alliance. 

For more than 25 years, the Alliance has fueled industry advancement through high-impact marketing, consumer education and building trust in professional pest management, said the Alliance. Since 2004, professional pest management usage jumped from 18% to 42% among high-income homeowners, adding nearly 10 million new households to the market, according to the Alliance. The new brand identity captures this momentum while positioning the organization, and the industry as a whole, for its next phase of growth, said the Alliance. 

"After months of planning, we've developed a brand that perfectly captures who we are and where we’re heading," said Jim Fredericks, executive director of the Alliance. "We’re honoring our decades-long legacy while signaling a bold step forward — one that captures the energy, innovation and unity shaping pest management today and for decades to come.”

The new brand preserves the integrity of the organization’s original mark while introducing a contemporary look, color palette and voice, said the Alliance.

“This isn’t just a rebrand — it’s a rallying point for the entire industry,” said Bobby Jenkins, chairman of the Alliance, ABC Home & Commercial Services. "PPMA was our foundation, and the Alliance is our future. We’ve always been a movement that grows stronger with every company that joins, and that certainly hasn’t changed. We wanted to make sure our brand reflects that power of coming together. Because when we work as one, we all grow.”