Professional Pest Management Alliance Update 3/06

WASHINGTON, D.C. — The Professional Pest Management Alliance Board of Directors met at Legislative Day on Feb. 26, in Washington DC. Highlights included:

2005 Public Relations initiative highlights :

· $13,815,450.00 generated ad value publicity

· 577,589,039 impressions

· National broadcast stories on NBC's Today Show, ABC's Good Morning America, CNN, CNBC and more.

· National print stories in USA Today, the front page of the Wall Street Journal, Men's Health magazine and more.

New Consumer Attitudes Research. The PPMA consumer research series was debuted. Four years of in-depth consumer research is now available in one user-friendly compact disc. Created to help industry professionals understand consumer attitudes towards pests and the pest control industry, the research provides a peek into the lives of current-, former- and never-users of professional pest control. The CD includes four separate research studies in Microsoft Powerpoint files. Studies conducted since 2001 include: How American Consumers View Household Pests (2001), Views on Common Pests (2003), Protectors of Health and Property (2004), and Pest Control Attitudes and Usage (2005).

This educational resource is only available from PPMA. Contributors will receive a complimentary copy (only charge is shipping and handling, one copy per company). Interested pest professionals should contact Cindy Mannes for information on purchasing or to receive a brochure with more information. E-mail cmannes@pestworld.org or call 703/352-6762.