READING, Pa. - Rentokil Pest Control, the world's largest commercial pest control company, announced today that it has awarded its North American advertising and marketing account to the New York advertising agency DeVito/Verdi.
The multi-media ad assignment may call for TV, print, radio, outdoor, guerilla, Internet and digital advertising, as well as media buying and placement for the rapidly growing company. The account was awarded to DeVito/Verdi following a three-month agency review that included a dozen agencies that was narrowed to a handful of finalists earlier this month. This marks the first time that Rentokil North America has named a national advertising agency to market its brands.
Click here to read the entire story.
Latest from Pest Control Technology
- Earn CEUs from Your State at Next Week’s Mosquito Control Virtual Conference
- Preserving Culture, Providing Opportunities Key in Hoffman’s Decision
- Winter Weather Could Decide How Bad Mosquito Season Gets
- Trent Frazer Discusses How Mosquitoes Survive Winter
- Barnes Exterminating Acquires Tennessee Pest Solutions
- Pest Index Up 9% YOY in January
- Arrow Exterminators Acquires Hoffman's Exterminating
- PMPs Plan Mera Peak Summit for Parkinson's
