READING, Pa. - Rentokil Pest Control, the world's largest commercial pest control company, announced today that it has awarded its North American advertising and marketing account to the New York advertising agency DeVito/Verdi.
The multi-media ad assignment may call for TV, print, radio, outdoor, guerilla, Internet and digital advertising, as well as media buying and placement for the rapidly growing company. The account was awarded to DeVito/Verdi following a three-month agency review that included a dozen agencies that was narrowed to a handful of finalists earlier this month. This marks the first time that Rentokil North America has named a national advertising agency to market its brands.
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